WHCCInputs you can audit
Storefront orders, or imported rosters and images — a clear record of what the batch should produce.
Product overview
Photography commerce, all in one place.
Create products, publish your storefront, accept payments, and manage each order through printing and delivery. A separate sales or gallery system is not required.
Sell through your own storefront
Publish packages and individual items, collect event-specific athlete information, and let parents shop and pay through Batch Relay checkout.
Explore storefrontsDesign and personalize with the Template Engine
Build layouts with photos, text, and logos. Set image placement and crops, then personalize supported print products for your athletes.
Explore the Template EngineCreate your products and packages
Build a catalog of individual products and packages with clear pricing and athlete assignment. Keep what parents buy connected to what you produce.
Explore packagesManage events, orders, and sales
Keep studio, athlete, purchaser, payment, and order information connected. Review package sales and product mix in your studio dashboard.
Explore sales reportingPrepare, print, and deliver
Match orders and artwork, review validation issues, and route eligible products to WHCC or Richmond Pro Lab. Track orders and exceptions through fulfillment.
See supported connectionsExtend the workflow when you need to
Use optional CSV imports for existing order data, or connect custom applications through the Batch Relay API. Confirm current integration availability before planning your workflow.
Explore the APIDirect-to-Lab
Generate lab-ready batches in one click, formatted exactly how your lab expects.
Smart Matching
Automatic athlete-to-package mapping with validation checks for duplicates, missing rows, and mismatched IDs.
Real-time Data
Track every order from upload to shipment with live status visibility.
What the workflow protects
Turn a messy handoff into a reviewable production run.
High-volume sports photography creates a chain of dependencies: roster data, athlete identifiers, packages, prepared images, shipping details, and lab rules all have to agree. Batch Relay makes that chain visible before a batch reaches production, so an operator spends time resolving exceptions instead of rebuilding every order by hand.
Exceptions before submission
Missing IDs, duplicate rows, incomplete package mappings and mismatched images surface as review work.
Context through delivery
Athlete, event, package, checkout and delivery stay connected through the whole run.
Built for studio decisions
Automation without hiding the details.
Batch Relay does not ask a studio to trust a black box. A healthy workflow makes the source data, the readiness checks, the exceptions, and the intended production output understandable to the people responsible for the job.
That makes it easier to start with one repeatable event, define the fields and package rules that matter, and improve the process with the people who actually handle picture-day operations. The result is a more dependable path from sale to lab-ready work—not a generic upload screen.
Your next picture day
Put the whole product to work.
Start with one real event. We will help connect your storefront, packages, and production workflow.
Plan your first eventCalculate your savings