How It Works
From Shutter to Shipment
Set up, publish, sell, prepare, print, and deliver with one connected photography platform.
01
Set up
Create your studio, products, templates, and packages.
02
Publish
Launch your Batch Relay storefront with the event and athlete fields you need.
03
Sell
Parents choose products or packages and pay through your storefront checkout.
04
Prepare
Match artwork and athletes, personalize prints, and review validation issues.
05
Send eligible orders to your supported WHCC or Richmond Pro Lab connection.
06
Deliver
Prints ship to families, with order status and exceptions connected to your studio.
Optional order imports
Bring existing orders when you need to.
You can sell directly through Batch Relay. For existing orders, CSV imports provide another starting point: bring roster and order data, prepared images, and delivery fields. Review product requirements and exceptions before production.
1. Define the records
Identify the keys that connect the roster, package selection, image file, and shipping information. A stable identity field prevents the cleanup work from being deferred until after checkout or upload.
2. Review what fails
Treat incomplete rows, duplicate athletes, missing assets, and package conflicts as an exception queue. Human review is most valuable here, before the team creates a difficult-to-unwind production problem.
3. Hand off with context
Only a reviewed batch should proceed to lab-ready output. Preserve event, athlete, product, and delivery context so that status questions can be answered without a spreadsheet scavenger hunt.
What stays in your control
Your studio rules remain part of the workflow.
Automation should not flatten the choices that make a studio's offer work. Package structure, prepared asset requirements, delivery model, and lab-specific production rules still need to be explicit. Batch Relay helps make them repeatable rather than leaving them to memory during a deadline.
After a real event, review the exceptions, the manual touches that remain, and the questions parents asked. That feedback becomes the next improvement to the storefront, data template, or production rule set.
Ready to run this workflow live?
Book a walkthrough and we will run through your exact event workflow.